Article aims to describe crisis as a natural process in the life of the organization. The main definitions related to the issue of the crisis, and causes of crises, both internal and external were presented. This scientific item synthesizes existing literature to create a list of crisis-response models and develops a set of guidelines for appropriate use of a given research. The issue of crisis was considered from methodical positions of its multi aspects, which emerged from the practical needs, known models of crisis management were described, and the relationship between exposure to human factors to crisis, the direction of organizational development, during which there are many models of crisis management and instruments were examined.

The ideas of a new social and economic concept as the basis of the era of the digital revolution areconsidered. It has been determined that"Entrepreneurs" and "Intrapreneurs" will be of primary importance in the future. It has been predicted how a new economic society can look like, what forms of labor organization can be expected, and how it can ensure a high level of employment.

Background. One of the key factors in ensuring the effectiveness of operations with financial instruments is to conduct their audit as an audit of accounting data and financial statements in order to express an independent opinion of the auditor on their accuracy and reliability in all material aspects. Particular attention should be paid to checking the authenticity of valuation of financial instruments in the interests of all the stakeholders. Analysis of recent studies and publications has shown that despite a large number of works devoted to the issues of valuation of financial instruments, the audit issue regar­ding such an assessment is not considered sufficiently. The aim of the paper is to highlight the theoretical, normative and methodical aspects of the audit of financial instruments in terms of their value assessment. Materials and methods. The research is based on the following methods: genera­lization, grouping, analysis and synthesis, analogy, modeling. Regulatory materials and works of modern scientists on accounting, evaluation and audit are used. Results. The article analyzes and summarizes the conceptual and normative apparatus used for the evaluation of financial instruments and conducting its audit. The peculiarities of audit in the assessment of the fair value of financial instruments are considered, in particular - according to the hierarchical structure of its valuation, and also the adjustment of such value under the influence of factors. Conclusion. Audit of financial instruments valuation is an complex, high-level checking, the quality of which depends on a number of factors, the key of which is the possibility of an impartial professional assessment of the fair value of the instrument - a dominant estimate for such objects.

Background. In the context of the development of globalization processes, there is a need for new methods of sales, in particular through the Internet. The introduction of e-commerce in Ukraine allows retailers to reduce costs associated with the sale of goods, namely: avoiding the need to store commercial premises, purchase of commercial equip­ment, etc. However, with the development of Internet trade, there are problems that require state intervention, which is most important in terms of assessing the quality of services provided and protecting consumer rights. Compliance with this task is complicated by the lack of acceptable statistical registration and control over the quantity, quality and procedure for reviewing consumer complaints. This determines the relevance of the subject matter of this article. The aim of the article is to research compliance with the requirements of Ukrainian legislation of the necessary information available on the sites of Internet stores, as well as to develop recommendations for improving the situation in this area. Materials and methods. The methodological basis for the investigation of the development of e-commerce is the methods of induction and deduction (for the research of the development of e-commerce), comparative analysis, questionnaires (for determining the problems of studying consumer information in the online stores of Ukraine). Results. The authors conducted the research on the activities of domestic online stores for the three top-categories of goods: "Technics", "Clothes" and "Cosmetic and perfu­mery products", using the method of survey and interviewing consultants. A check of 60 online stores revealed that the name of the business entity and the information about the legal address of the respective online stores are absent in almost two-thirds of the sites being studied. The lack of such information is a direct violation of consumers’ rights to information and awareness. Consequently, in the event of a conflict, the consumer will not have the necessary data to file a complaint. According to the results of the exploration the quality of the consultants’ work who responded to the challenge, we should note the positive changes in the culture of service: politeness, goodwill and willingness to help the consumer in choosing and buying the product. Conclusion. According to the survey, it is determined that the most widespread violations of consumer rights in the field of e-commerce are: lack of identification of sellers; failure to provide the consumer with accessible, complete, accurate and timely information about goods, works and services, impossibility for the consumer to check the quality of the goods, the absence of inevitability of the punishment of the unscrupulous seller; lack / insufficiency of guarantees of consumer rights protection, etc. The analysis of customer service quality in online stores allowed formulating some recommendations for improving the situation in this area. In particular, it is advisable to recommend: to improve the legislation of Ukraine in terms of monitoring compliance with the requirements of the Law "On Consumer Rights Protection" by the owners of Internet stores (for example, to introduce certification for honest business), including the develop­ment of clear penalties in case of violation of the legislation in the consumer rights protection field; to distribute recommendations on effective actions of consumers in case of violation of their rights - through social advertising, educational measures in schools, higher educational institutions, etc. Prospects for further research are tracking the dynamics of consumer information quality on the websites of online stores.

Background. Information asymmetry is one of the most significant market problems. The spread of this phenomenon in the market leads to deformation of competitive relations, lob­bying, and for the consumer usually ends with so-called unfavorable selection or moral hazard. Analysis of recent researches and publications has shown that despite the presence of a large number of scientific works of both foreign and domestic economists on the prob­lems of information asymmetry, the issue remains open, especially as regards the impact of information asymmetry on competitive relations in one or another market. The aim of the article is to identify possible areas and tools of information asym­metry in the market of consumer goods and services, analysis of examples of their effective­ness in the Ukrainian economy. Materials and methods. An analysis of tools for expanding information asymmetry in consumer goods and services markets was conducted using an empirical analysis carried out on the basis of statistical data provided by the Antimonopoly Committee of Ukraine and the State Service of Ukraine for Food Safety and Consumer Protection. Results. The study found that the Ukrainian consumer market has a significant potential for development, but one of the main reasons that inhibits it is a significant infor­mational asymmetry at all levels of competitive relationships. The main methods of disse­minating information asymmetry are advertising and unfair competition. As a result of the existence of information asymmetry in the consumer goods and services market, the price and quality of a product or service are most affected. Most threatened are the markets for goods that need to be checked and trustworthy goods. Conclusion. In the market of consumer goods and services, the most common tools that determine the active dissemination of information asymmetry are: concealing informa­tion about the actual quality of goods and services; distribution of false information about goods and services, their quality, price, performance characteristics, etc.; misuse of signs; copying the appearance of a competitor’s product; discrediting competitors; misuse of their business reputation; creating obstacles for other economic entities in the process of com­petition; achievement of unlawful advantages in competition; unlawful collection, disclo­sure and use of confidential information. As a result, consumers are virtually unable to make an effective economic choice, being forced to incur additional transaction costs for the search and verification of information, as well as losses from unsuccessful choices, and consumer welfare is reduced due to an increase in such costs and losses. And if the uneven distribution of information is rooted in market institutions, then losses will be borne not only by individual consumers, but also by all market participants who suffer from ineffec­tive distribution of resources and revenues in society and the economy as a whole.

Background. The food sector of the fast-moving consumer goods market (FMCG) is strategically important for every country because it largely determines its economic and food security as well as social protection of its citizens. This, in turn, determines the need to identify the main factors affecting the activity of the retail operators and the efficiency of the functioning of this market as a whole. Analysis of the recent researches and publications. Issues related to the development of domestic retail trade are of particular interest, both in scientific circles and in the circles of professional retailers. However, the specific issues of retail development on the FMCG food market, in the context of the current powerful factors of influence on it, have not been studied enough. The aim of the article is to analyse the general economic conditions and specific factors of the development of domestic retail on the FMCG food market. Materials and methods. The methodological basis of the study is the system of general scientific and specific methods, in particular: analysis and synthesis, systematic and complex approach, monographic method, abstract-logical method as well as economic and statistical methods. Results. The identification and analysis of the main general economic and specific for the retail on the FMCG food market factors that have a powerful influence on the efficiency of its operators’ activities were the results of the conducted research. Conclusion. The analysis has proved the necessity of using of modern economic instruments for managing business processes, marketing sales and studying the beha­vioural characteristics of the domestic consumer in the retail trade.

Background. Successful operation of a company implies the existence of a rational system of measures for its safety. At the same time, the main risks are related to the personnel; therefore, personnel security is an important component of the company’s economic security. The analysis of recent research and publications has shown that despite the exis­tence of certain scientific achievements, an important scientific and practical problem remains to be resolved with regard to the mechanism of implementation of the personnel security system and the indicators of its rapid analysis within the enterprise. The aim of this paper is to analyze the existing views and propose the author’s interpretation of the concept of "personnel security of the enterprise", to identify the com­ponents of the mechanism for ensuring the economic security of the enterprise, to study the elements of the mechanism of implementation of the personnel security system, to identify the threat factors for it and to form a system of indicators for its rapid assessment. Materials and methods. In the process of research, methods of comparison, theo­retical synthesis, analysis and synthesis were used. Research results. The scientific hypotheses on the justification of the set of indica­tors for assessing the level of personnel security of the enterprise are presented, by defining the threats of this functional component of economic security based on synthesis of the findings of domestic and foreign scientists. According to the results of this research, a set of proposals has been developed, in particular: the components of the mechanism of ensuring the economic security of the enterprise are grouped; the elements of the mechanism of implementation of personnel security system of the enterprise and its main goals are determined; threats (external and internal) analyzed; and the system of indicators for express estimation of the level of personnel security of the enterprise is substantiated. It is suggested to estimate the personnel security rating for a generalized index of personnel security, taking into account several indicators that are divided into stimulators and disintegrators. Conclusion. Unlike existing publications, the definition of personnel security is formulated for the first time as a functional component of economic security, which is a characteristic of protecting the interests of enterprises from threats that are directly related to actions or inactivity of the staff, due to the combination of targeted and functional approaches. The list of indicators for express analysis of personnel security of the enterprise was formulated and substantiated, their thresholds were specified, which is the novelty of the research. Accordingly, they were verified by constructing an estimation formula and the level of personnel security of three enterprises of different industries was analyzed in dynamics for three years. The selection of indicators for extended analysis still requires further research and substantiation. The presented conceptual provisions require further scientific research in order to prevent and reduce the threats coming from the staff.

Background. The presentation of cars on the Internet allows car dealers quickly and to precisely promote the goods in the national and international markets. As for buyers, the Internet provides convenience of search and selection of a desirable car, studying its characteristics and responses of other buyers, provides independence of influ­ence of the seller, facilitates registration on test drive, etc. Thus there is a need of understanding of processes of management of potential cars buyers behavior, starting from the development of an algorithm of assessment of behavior of potential buyers on the websites of car dealers. Actual scientific researches and issues analysis. The analysis of the last researches and publications has shown that applied aspects of a research of behavior of potential cars buyers on the Internet was studied insufficiently, based on definition of the indicators characterizing their behavior and also drawing up an algorithm of estimation. The aim is to research behavior of potential buyers of cars on the Internet, based on drawing up standard of an automobile brand, calculation of complex assessment of cars buyers behavior on the Internet, establishments of correlation interrelation between complex assessment of car buyers behavior and sales volumes of car dealers, providing recommen­dations to car dealers about improvement of their marketing activity on the Internet. Materials and methods. General scientific, simple ranging, desk researches, econo­metric methods have been used in the research. Results. Assessment of behavior of potential buyers of cars of 30 automobile brands on the Internet has been carried out by the author. Comparison on 18 indicators, selected on the basis of information of the SEO services "Similarweb", "Pr-cy" and "Brand24" was carried out. Indicators concern attendance of the websites, conversion of visitors, the number of keywords on whom potential buyers find the websites of dealers, traffic sources. The standard of an automobile brand has been made by the author on the basis of the best values of the studied indicators. Complex assessment of behavior of potential automobile buyers on the Internet was calculated during the research. Complex assessment was compared to sales volumes on the basis of determination of correlation dependence. Conclusion. It has been established that there is no statistically significant linear communication between studied variables. The behavior of potential buyers on the Internet reflects only interest in a brand, they investigate the market, learn more information about technical characteristics of modern cars, monitor promo offers or emergence of new models.

Background. Stakeholder engagement is a fundamental principle for the prepara­tion, compilation, submition and disclosure of integrated reporting by the enterprise in accordance with the international principles of integrated reporting. The above principle is not sufficiently covered for the purpose of preparing, compiling, submitting and dis­closing the integrated reporting of an enterprise. Therefore, the actual issue is the imple­mentation of the principle of interaction with stakeholders in the integrated reporting of Ukrainian enterprises. Analysis of recent research and publications in this direction indicates that among scientists there are discussions in order to implement the principle of interaction with the interested parties in the integrated reporting of Ukrainian enterprises. A small number of existing works is devoted to its use with the peculiarities of domestic business entities. However, the implementation of the principle of interaction with stakeholders in integrated reporting can bring it to a qualitatively new level, which is formulated in the aim of the research. Materials and methods. Research materials include international legislation on interactions with stakeholders, international framework for integrated reporting, integrated reporting of Ukrainian enterprises. To achieve this goal, such scientific methods as analysis, the dialectical method of scientific knowledge, generalization and modeling were used. Results. The research of the principle of interaction with the stakeholders in the integrated reporting of Ukrainian enterprises in the context of institutional transformations is carried out in an inextricable connection with the production and integration processes. Recommendations were developed for Ukrainian enterprises (DTEK, NJSC "NaftoGaz Ukraine", LLC "BDO") regarding the implementation of the principle of interaction with the interested parties during preparation for the compilation of integrated reporting. Conclusion. In the course of the research of integrated reporting of Ukrainian enterprises (DTEK, NJSC "NAFOGAZ Ukraine", LLC "BDO") it was found that such reporting does not contain a separate element of integrated reporting as "the basic principles of preparation and presentation", provided by the international bases of integrated reporting. It was offered to disclose the principle of interaction with stake­holders for the purpose of preparing, compiling, submitting and disclosing the integrated reporting of an enterprise in the main part of such reporting. In order to implement the principle of interaction with stakeholders in the integrated reporting of Ukrainian enter­prises, it is suggested that the Standard AA 1000 SES interact with the stakeholders.